India remains Australia’s top source Market for International tourists

Australia, till now one of the most sought-after destinations for West European and USA tourists, is experiencing a significant surge in visitors from India.

For the year ending June 2025, Indian arrivals to Australia increased by 8%, marking a notable uptick in tourism.

With over 22 weekly direct flights connecting major cities in India to Australia, improved accessibility is playing a pivotal role in this growth.

Notably, the visa process for Indian tourists has become simpler and faster, further contributing to the rise in visits.

According to Tourism Australia, Indian tourists are now spending more than ever before, with the total expenditure from India increasing by 24% to approximately ₹16,200 crore. The number of nights spent by Indian visitors in Australia has also risen by 16%, bringing the total to nearly 30 lakh nights in the year. What was once seen as a distant destination by Indians , Australia has now become a top destination for Indian travelers, ranking 10th globally in terms of Indian arrivals.


One of the biggest hurdles for Indian travelers has been the long travel time and visa process. However, both of these challenges have been addressed in recent years. The number of direct flights from India to Australia has significantly increased from eight per week to 22, offering passengers a more convenient and accessible way to travel. Air India, Qantas, and other major carriers operate non-stop routes between Delhi, Bangalore, and Melbourne, while one-stop connections are available via Singapore, Malaysia, or the Middle East . Earlier a route was via China too which got closed after the Galwan clashes. This route is likely to reopen now with resumption of India China flights .

In addition to the flight increase, the visa process has been streamlined. Indian travelers can now apply for their visas entirely online, avoiding in-person visits or appointments. With the option of receiving a three-year multiple-entry tourist visa or a five-year business visa, many visitors are opting for long-term options that encourage repeat visits. This simplified process ensures that travelers can receive their visa in as little as two weeks, making it easier for tourists to plan their trips to Australia.

The surge in Indian tourist arrivals is not just about sightseeing but also about business and family visits. The Visiting Friends and Relatives (VFR) segment now accounts for 60% of all Indian travelers to Australia. Meanwhile, leisure holidays represent 16% of the overall market. As tourism continues to grow, the Australian government and tourism bodies are now focusing on attracting high-yield travelers—those who are willing to stay longer, explore new destinations, and spend more on their trips.

Australia’s diverse tourism offerings are drawing more visitors from India, with an increased interest in regional travel. While cities like Sydney and Melbourne have long been popular, travelers are now exploring destinations like Cairns, Gold Coast, Western Australia, and Tasmania. This shift towards mono-destination travel, where tourists focus on exploring specific regions, is fueling longer stays and greater spending.

New Experiences for Indian Tourists: Exploring Regional Australia

With the introduction of long-term multi-entry visas, Indian travelers are increasingly exploring new hotspots beyond the traditional favorites. Tasmania, Western Australia, and Adelaide are gaining traction, thanks to their natural beauty, wildlife encounters, and sustainable tourism initiatives. These regions offer a unique and quieter side of Australia, allowing visitors to experience
Australia’s vast landscapes and wildlife away from the more crowded tourist hubs.
To further entice tourists, Tourism Australia launched the Signature Experiences of Australia portfolio in India. The program includes a curated selection of luxury lodges, cultural journeys, golf courses, wildlife experiences, and wine tours, with a focus on sustainability. These experiences are especially appealing to high-end Indian travelers, who seek authentic and sustainable travel options.

Australia: A Cricket and Music Enthusiast’s Dream

For Indian sports fans, particularly those interested in cricket, Australia continues to be an exciting destination. With major cricket tours, music festivals, and events like the Australian Open and Formula 1, there’s no shortage of entertainment for Indian visitors. The country’s love for sports and music is helping drive interest among Indian travelers, especially those looking to coincide their holidays with major international events.

Inclusivity and Accessibility: Meeting the Needs of All Tourists

Australia is also stepping up in terms of accessibility for tourists with mobility needs. Popular attractions, including Bondi Beach and Adelaide Oval, are now fully accessible to wheelchair users, ensuring everyone has the opportunity to enjoy the sights and experiences. This focus on inclusivity is another reason why India’s interest in visiting Australia is growing.

Quick Travel Tips for Indian Tourists Heading to Australia
1. Apply for Your Visa Early: Although the process is streamlined, ensure you apply for your visa well in advance to avoid last-minute delays.
2. Explore Regional Australia: Don’t just stick to the major cities. Take the time to explore Tasmania, Gold Coast, and Cairns for unique experiences.
3. Check for Special Offers: Keep an eye on special offers from Air India and
Qantas for affordable flights and family packages.
4. Plan for Events: For cricket and music fans, plan your trip around major Australian sports events and festivals.
5. Sustainable Travel: If you’re concerned about sustainability, look into eco-friendly tours and activities that focus on nature conservation.

As of the year ending November 2024, Australia has experienced significant growth in international tourism, with several countries contributing notably to this increase. While India has emerged as a leading source of visitors, other nations have also shown impressive growth in both visitor numbers and expenditure.

United States

The United States has been a consistent contributor to Australia’s tourism sector. In the 12 months ending November 2024, arrivals from the U.S. reached 701,074, marking a 9.2% increase from the previous year. Notably, holiday arrivals surged by 19% during the same period. Expenditure levels from U.S. travelers have surpassed pre-pandemic figures, indicating a robust recovery and sustained interest in Australian destinations.

Singapore

Singapore stands as the sixth-largest market for Australian tourism, with 413,690 visitors recorded in the year ending November 2024, reflecting a 15% year-on-year growth. The total expenditure from Singaporean travelers reached A$1.6 billion as of September 2024. This growth is attributed to increased flight capacity and a high rate of repeat visitation, with 82% of travelers returning to Australia.

Hong Kong

Hong Kong has demonstrated a strong recovery in tourism, with 217,000 visitors in the year ending November 2024, up 26.5% from the previous year. Travelers from Hong Kong spent a total of A$1.2 billion, with A$743.8 million allocated to leisure travel. The market is characterized by a preference for self-drive and road trip experiences, highlighting the appeal of Australia’s diverse landscapes.

France

France has shown notable growth, with 112,720 visitors in the year ending November 2024, a 12.5% increase from 2023. French travelers spent A$960 million, surpassing pre-COVID expenditure levels. The Working Holiday segment has reached record levels, with over 25,000 applications for first-time Working Holiday visas in July 2025, making France the second-largest global market for this visa.

United Kingdom

The United Kingdom remains a significant market, with 633,000 visitors in the year ending November 2025, reflecting a 6% year-on-year growth. British travelers are increasingly seeking experiential travel, including food, culture, and outdoor activities, aligning with Australia’s offerings.

These figures underscore Australia’s growing appeal as a global travel destination, with diverse international markets contributing to its tourism success.

Key Takeaways: Australia’s Growing Appeal to Indian Tourists

● India remains Australia’s top source market, contributing significantly to tourism growth.
● 22 weekly direct flights between India and Australia provide increased accessibility.
● Simplified visa applications allow for a more convenient travel experience with options for multiple-entry visas.
● Regional Australia is seeing increased interest, with destinations like Tasmania and Western Australia rising in popularity.
● Sports and music events are a major draw for Indian tourists traveling to
Australia.